Digital transformation
Design and execution of platform strategies integrating business, technology and data at global scale.
C-Level Leader · Product, Business Development & Digital Transformation
C-Level executive with more than 20 years of experience in management, business development, digital transformation and product (CPO) across consulting, technology and security, within both multinationals and SMEs.
Specialised in designing business development strategies and leading projects and multidisciplinary teams. Goal-oriented, with strong analytical, negotiation and leadership skills.
Today my focus is on applying Artificial Intelligence as a real lever for efficiency, scalability and decision-making, aligning business, technology and data.
Who I am outside the office shapes how I lead within it.
Where I add differential value to an organisation.
Design and execution of platform strategies integrating business, technology and data at global scale.
AI and LLMs focused on operational efficiency, automation and real-time decision-making with measurable impact.
Vision, roadmap and product evolution oriented to the customer and new revenue streams.
Growth and international expansion (LATAM, EMEA), new markets and new business lines.
Leading multidisciplinary teams and change management in complex organisations.
Predictive models and KPIs as the engine of decision, efficiency and competitive advantage.
A track record of impact: from consulting to C-Level leadership. Scroll to explore.
Led the digital transformation of the organisation through a global corporate platform integrating data, processes and capabilities in real time. Drove AI, LLM, analytics and automation initiatives with direct impact on efficiency and scalability.
Developed and scaled a business unit combining product strategy, commercial development and international expansion, shifting the model towards customer focus, efficiency and new technology-driven revenue streams.
Created and launched the Airport Division from scratch, leading the operating model, commercial strategy and initial structure of the business unit, focused on scalability and regulatory compliance.
Designed and deployed a new commercial model based on a 360º customer view, transforming the area towards a data-driven, customer-centric approach.
Created and integrated a new division within the corporate group, defining a scalable operating model and aligning processes and teams to strengthen the value proposition.
Founded and led a consultancy specialised in SAP technical solutions for corporate clients, leading global strategy, business development and operations from scratch.
Managed complex ERP/SAP implementation projects for corporate clients: Telefónica, BASF Group, Sogecable and MediaSet.
Continuous learning, currently focused on applied Artificial Intelligence.
Thoughts on IT leadership, digital transformation and Artificial Intelligence.
How to move from endless pilots to measurable impact on efficiency and decision-making.
Read articleAn IT executive's real value is not technology: it is aligning it with the business.
Read article11 countries and +16,000 sites: what I learned integrating data and processes in real time.
Read articlePick a slot directly in my calendar. You will receive an email confirmation and the meeting will be added to your calendar.
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