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C-Level · Chief AI & Digital Officer · Digital Transformation · Product & Business Strategy

Leading projectsAligning strategiesMultiplying results

C-LevelIT ManagementBusiness DevelopmentDigital TransformationAI Business OrientedProduct
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Óscar González Pérez
0 Years IT Consulting
0 Years Leading Transformation
0 Countries International Experience
About

Over 20 years turning technology into business results.

Executive with more than 25 years of experience leading digital transformation, product development and business growth in multinational companies and complex environments.

Experience in business development and in the design and implementation of global corporate solutions with international rollouts.

Creation and leadership of business units, product, transformation strategy, AI & data-oriented strategy, C-suite stakeholder management, multidisciplinary teams and P&L.

Beyond the office

In every area of our lives we are part of a much richer whole. Who I am outside the office defines how I lead within it.

sports_martial_arts

Taekwondo

Self-discipline and continuous improvement

scuba_diving

Diving

Trust in the team and camaraderie

fitness_center

CrossFit

Resilience and performance under pressure

music_note

Guitar

Creativity and team harmony

Expertise

Core expertise

Where I bring differential value to an organisation.

rocket_launch

Digital transformation

Design and execution of strategies that integrate business, technology and data at global scale.

memory

AI applied to business

LLMs & generative AI focused on operational efficiency and real-time decision-making with measurable impact.

target

Product strategy

Definition of vision, roadmap and product evolution oriented to the customer and to new revenue streams.

public

Business Development

Growth and international expansion (LATAM, EMEA, USA), opening new markets and new business lines.

groups

Team leadership

Leading multidisciplinary teams and change management in complex organisations.

insights

Data-driven vision

Predictive models and KPIs as the engine of decision-making, efficiency and competitive advantage.

Experience

Career path

2019 — 2025

Digital Transformation & Enterprise Platform Executive

Prosegur
Reporting to: Global Transformation Director

What I did

Led the organisation's digital transformation through a global corporate platform that integrates data, processes and capabilities in real time. Directed AI, LLM, analytics and automation initiatives with direct impact on efficiency and scalability.

target SaaS Product, Customer Oriented
groups 30 resources
public 11 Countries, 3 Regions

Achievements

  • check_circleGlobal rollout: 11 countries, +3,000 active users, +16,000 integrated sites
  • check_circle+70,000 operations monitored with AI in Help Operation
  • check_circleReal-time predictive decision model managed via KPIs
  • check_circleDifferentiating solution with high added value vs. the industry standard
2010 — 2019

Product, Business & International Growth Executive

Prosegur
Reporting to: General Management

What I did

Developed and scaled a business unit combining product strategy, commercial development and international expansion, shifting the model towards a customer focus, efficiency and new technology-driven revenue streams.

target National creation & international roll-out
groups 15 resources
public 9 Countries, 2 Regions

Achievements

  • check_circleRevenue growth: +10%
  • check_circleInternational expansion: LATAM and EMEA
  • check_circleCreation of new business lines and technology services
  • check_circleFull repositioning of the unit with technology integration
2008 — 2010

Business Development & International Expansion Leader

Prosegur
Reporting to: General Management

What I did

Created and launched the Airport Division from scratch, leading the operating model, commercial strategy and initial structure of the business unit, with a focus on scalability and regulatory compliance.

target Creation of the airport security model
groups 10 resources
public International EMEA

Achievements

  • check_circleGenerated €32M in business volume (initial phase)
  • check_circleInternational expansion: Portugal
  • check_circlePositioned the division as an industry benchmark
  • check_circleSuccessful globalisation of the operating and commercial model
2006 — 2008

Business Development Transformation & CRM Strategy

Prosegur
Reporting to: Commercial Director

What I did

Designed and deployed a new commercial model based on a 360º customer view, transforming the area towards a data-driven, customer-centric approach.

target Redefinition and digitalisation of the commercial model
groups 5 resources
public National

Achievements

  • check_circleNationwide Salesforce CRM deployment (Spain)
  • check_circleCustomer 360 model for key accounts
  • check_circleData-driven cross-selling and up-selling strategies
  • check_circleFull CRM adoption by the sales force
2004 — 2006

Head SAP Division

Evendor Engineering
Reporting to: General Manager

What I did

Created and integrated a new division within the corporate group, defining a scalable operating model and aligning processes and teams to strengthen the customer value proposition.

target SAP consulting & company merger
groups 40 resources
public National

Achievements

  • check_circleUnit transfer keeping 100% of the client portfolio
  • check_circleRetention and growth of the consulting team
  • check_circleFull integration into the corporate structure
2001 — 2004

CEO & Founder

Software Injob
Founder

What I did

Founded and led a consultancy specialised in SAP technical solutions for corporate clients, leading global strategy, business development and operations from scratch.

target Co-founding and company leadership
groups 30 resources
public National

Achievements

  • check_circleScaled from 0 to 30 professionals
  • check_circleRevenue: ~€1M
  • check_circleReference SAP provider for corporate clients
  • check_circleManaged the full cycle: sales, delivery and operations
2000 — 2001

Project Manager

Arthur Andersen
Reporting to: SAP Management

What I did

Managed complex ERP/SAP implementation projects for corporate clients: Telefónica, BASF Group, Sogecable and MediaSet.

target SAP projects
groups 15 resources
public National

Achievements

  • check_circleSuccessful delivery of ERP/SAP solutions meeting objectives
  • check_circleSimultaneous management of multiple enterprise projects
  • check_circleConsolidation of strategic account relationships
Education

Education & certifications

schoolEducation

2025-2026: Rethinking Business With AI

ESADE

Business strategy in AI · Governance · ROI · LLM · Agentic AI (current)

2010: Commercial Management & Marketing

Master, IDE-CESEM

2005: Business Management

Master, Madrid Chamber of Commerce

1998: Business Information Technology

Diploma, ESI

workspace_premiumCertifications

2026: Artificial Intelligence in Project Management (Alison, 2026)
2022: Certified SAFe® 5 — AGILE Product Owner (2022)
2000: SAP R/3 Development

handymanTools & technology

Management & Collaboration
Microsoft Office SuiteDynamics 365Microsoft ProjectSalesforce CRMSAP (R/3 & BO)Power BIJiraConfluenceAsana
AI & Automation
ChatGPTGeminiClaudeCoWorkClaude CodeCopilotGrokPerplexityNotebookLMLoveableSupabaseGithubVercelMakeN8N
Marketing & CRM
SalesforceMailchimpCanva
Methodologies
AgileSAFeScrumOKRKPI ManagementChange Management

languageLanguages

Spanish Native
English Professional working proficiency (B2)
Insights

Insights

Reflections on IT leadership, digital transformation and Artificial Intelligence.

AI in the sales process: where it fits, where it doesn't
Sales & AI

AI in the sales process: where it fits, where it doesn't

Thirty hours a week that aren't selling. That's what your team loses to lead capture, routing, and admin follow-ups. AI can win them back — but only if you don't use it where deals actually close.

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The crew of an AI project
Teams & AI

The crew of an AI project

You don't sail a new sea with the same old crew. The four profiles —business, processes, technical and data— that every AI project needs to reach port.

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Data Driven AI: the data is the kitchen, not the dish
Data & AI

Data Driven AI: the data is the kitchen, not the dish

Before you launch the pilot, show me the data. Why a Data Driven AI project isn't born in the algorithm, but in the pantry: volume, structure, quality and the 80/20 rule.

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My first app, or how to build a house without knowing how to lay a brick
Claude Code

My first app, or how to build a house without knowing how to lay a brick

How I built an app to organise my sheet music without knowing how to code: by talking to Claude in my own language and letting the AI lay the bricks.

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Claude isn't a chat: it's three different ways of working
Artificial Intelligence

Claude isn't a chat: it's three different ways of working

Chat, Cowork and Code: three different ways of working with Claude. Understanding the difference separates experimenting with AI from gaining a real competitive advantage.

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Doctor Claude Cowork
Cowork

Doctor Claude Cowork

Cowork isn't a chat that answers: it's something that acts. How it gave me back hours building my CrossFit and guitar apps without touching a line of code.

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Passion, the virus that spreads
Leadership

Passion, the virus that spreads

Passion can't be bought, but it can be caught. A lesson about conviction that I learned, of all places, at a football ground.

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How to apply AI in projects: real value, cost and security impact
Product & AI

How to apply AI in projects: real value, cost and security impact

Not every application of AI adds value, and not every one is worth implementing. The CPO's role is to discern where AI generates real, sustainable impact.

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The invisible code that defines a company
Culture & Product

The invisible code that defines a company

Do you think ethics is just a section on the corporate website? It's the invisible code that defines every decision. And the product never lies.

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The art of making the difficult easy
Leadership

The art of making the difficult easy

The perfect movement isn't the most spectacular: it's the cleanest. And reaching that simplicity costs more than learning a hundred complicated techniques.

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AI automation isn't magic. It's plumbing
Automation & AI

AI automation isn't magic. It's plumbing

Enterprise or lightweight automation: two worlds that share a vocabulary and almost nothing else. With plumbing, context is everything.

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ROI in AI projects vs. traditional ROI: the differences many companies overlook
Strategy & AI

ROI in AI projects vs. traditional ROI: the differences many companies overlook

If we keep measuring AI with the wrong ruler, we'll keep making the wrong decisions. Why AI ROI isn't calculated the way it always was.

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B2B or B2C: the same screen, two completely different products
Product Strategy

B2B or B2C: the same screen, two completely different products

Building product in B2B and in B2C isn't a question of scale, but of a completely different logic. Before the first line of the roadmap.

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location_onMadrid, España
Contact

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mail Email oscar.gonzalez.perez@outlook.es call Phone +34 636 488 067 share LinkedIn Visit profilearrow_outward
location_city Location Madrid, España
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